before
5:00 after
“My daughter thought I came back from the salon. I came back from my own bathroom.”
India's #1 Hair Colour Shampoo
your grey. gone. in five.
Covers grey in 5 minutes · No bowl, no brush, no salon · COD available across India.
Free Delivery on Prepaid Orders
₹100 Off
No Mixing
Shampoo and done
20 Washes
Per bottle
no ammoniaPay Prepaid · Get ₹100 Off · Free Delivery on Prepaid Ordersno mixing bowlno ammoniaNatural Black Shadebuilt for indian hairlasts 2-3 weeksno ammoniaPay Prepaid · Get ₹100 Off · Free Delivery on Prepaid Ordersno mixing bowlno ammoniaNatural Black Shadebuilt for indian hairlasts 2-3 weeks
the five-minute promise
five minutes is all your hair needs.
From wet hair to walking out the door. Every step engineered. Every minute earns its place.
5:00
apply
Massage in.
Onto damp roots, ends to tips. Like any shampoo. No section, no brush, no clip.
4:00
lather
Watch it build.
Rich, dark lather coats every strand. Active pigment binds to keratin in real time.
3:00
activate
Plant pigment binds.
Plant pigment seals the cuticle. Grey strands accept colour deepest here.
2:00
hold
Just wait.
Read a message. Drink chai. The shampoo does the work.
1:00
rinse
Warm water, done.
Rinses clean. Minimal staining — skin and sink stay clean.
0:00
reveal
Step out.
Natural black. Soft to touch. Most will think it's your natural colour.
three formulas · one belief
pick what your hair needs.
A shampoo for full coverage. A powder for touch-ups. A touch-up wand for your beard. Engineered separately, designed together.
MOST RE-ORDERED
full coverage · 5 min
Natural Black Hair Colour Shampoo
For complete grey coverage. One wash. Lasts 2–3 weeks.
NEW LAUNCH
root touch-up · instant
Hair Shadow Powder
For the in-between weeks. Roots, partings, edges. Dust on, walk out.
NEW LAUNCH
beard · moustache · sideburns
Beard Touch-Up
Precision wand. Stays till you wash. Built for the bearded.
real customers · unretouched
five minutes changed their mirror.
No filters. No paid actors. Sent in by people who took the chance and didn't look back.
before
5:00 after
“Walked into a client meeting. Two people asked if I'd gotten younger. That was the morning of the shampoo.”
before
5:00 after
“I stopped colouring three years ago. Hated the smell, hated the wait. Wooly is just bath time now.”
Individual results may vary. Images shown for representation and customer experience.
why the wooly circle stays
built around four stubborn ideas.
01
Colours like a dye. Washes like a shampoo.
No ammonia. The same routine you already do. Just one bottle change.
02
Built for Indian hair.
Tested across textures from straight to coily, on hair that lives in humidity and oils itself in coconut.
03
Five minutes. Always.
Not a deal. Not a launch promise. The formula simply works in five.
04
No mirror required.
Apply blind. The lather goes where the hair is. No section, no brush, no second pair of hands.
Grey was never the problem. The fix was. Salon chairs. Chemistry sets. Gloves and gowns and a sink that never recovers. We rebuilt the whole thing around five minutes. Wherever grey shows up, we'll meet it there — head, beard, parting, edges, what comes next. One promise, many surfaces. Speed beats salon.
· · Vision · ·
What the Wooly Circle Says
what the wooly circle says.
★★★★★
I have used it for 4 months. My greys are gone and my hair feels softer than when I used my old shampoo.
★★★★★
As an actor I cannot afford greys but I cannot afford salons every fortnight either. This is my answer.
★★★★★
Bought one bottle for me, one for my husband. He used mine first. Ordered three more the same week.
★★★★
Wish you had a lighter brown variant. For natural black this is perfect. Ordering again.
★★★★★
Used it for the first time last week. My grey is gone and my hair feels incredibly soft. Will not go back to salon.
★★★★★
I was sceptical a shampoo could colour properly. Three washes in, my greys are covered and it fits into my normal five-minute bath. No extra sitting time.
★★★★
Coverage is genuinely good and my hair feels softer than before. Only wish the bottle was bigger — now the whole family wants to use it.
★★★★★
My husband bought this for me as a surprise. Best surprise ever. Works exactly as promised in 5 minutes.
★★★★
Good product. Takes 2 washes to get full coverage on stubborn grey at temples. After that, perfect.
begin. in five.
Your first order arrives in 2-5 business days. Age backwards starts now.
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